Murano household income...... - Nissan Murano

**Kris** · 11-24-2006, 07:34 AM

I thought it would be interesting to see what is the household income distribution for Murano buyers. Hence the poll....I do not ask anybody to actually post his income

but just vote.

enamurao · 11-24-2006, 07:42 AM

I think $50k's should be enough to get a brand new MO if you have a mortgage,w/o mortgage maybe $35k's should be enough.

Vrrooom · 11-24-2006, 09:56 AM

Quote:

Originally posted by enamurao
I think $50k's should be enough to get a brand new MO if you have a mortgage,w/o mortgage maybe $35k's should be enough.

Any kind of mortgage in the area I live, you need to make at least $75k/year to afford a new Murano. Even the tiniest, oldest townhomes are going for over $400,000! A regular single family is going for over $600,000

rtking · 11-24-2006, 12:13 PM

Quote:

Originally posted by Vrrooom

Any kind of mortgage in the area I live, you need to make at least $75k/year to afford a new Murano. Even the tiniest, oldest townhomes are going for over $400,000! A regular single family is going for over $600,000

Ooooh... try Southern California! In the beach areas, a townhouse (albeit a fairly nice one, but not new) can cost $800K - $1.1MM.

Bob

Ski Zero · 11-24-2006, 01:05 PM

E-6 in the Air Force....

**Kris** · 11-24-2006, 08:23 PM

Wow! I know is too early but somehow the results are skewed to..........over $110K! Interesting...

hfelknor · 11-24-2006, 08:44 PM

Before I retired I made $164K and my wife made $75K.

Today I get by on <> $80K.
But I own my house, buy my cars for cash and have zero debt.

Remember, you asked for Household income.

A factory worker with a bookkeeper wife can easily draw $125K yr.

There is a reason there are so many vehicles targeted between 30-40K.

Homer

enamurao · 11-24-2006, 09:20 PM

Quote:

Originally posted by Vrrooom

Any kind of mortgage in the area I live, you need to make at least $75k/year to afford a new Murano. Even the tiniest, oldest townhomes are going for over $400,000! A regular single family is going for over $600,000

I know what do you mean,I lived in chicago for long time and single family houses prices there for houses are 450k's and up in `decent areas and a so so old houses ,Fl is a totally different deal with 280,000 you get 3000sqf brand new full brick houses in some parts of northeast fl,some part ofNE FL you'll see mobile homes falling apart and $40k cars in driveways,
i guess all depends where you live what you do for living and how you spend the money to see if a murano can be afforded.

**Kris** · 11-25-2006, 08:04 PM

Homer,
yes I am surprised. Look at the US Census Bureau data. The median household income in 2005 was $46,326. I travel a lot and meet people from different industries and different levels. The $120k you quoted is most likely myth spread by "poor" CEO's.
To prove it look at the next post..

**Kris** · 11-25-2006, 08:06 PM

Number of households in different income brackets...

hfelknor · 11-25-2006, 11:59 PM

Don't let "median" mess you up.
What are you, an engineer?

Get a marketing buddy to explain it to you.
The Murano is not a "median" car. You are thinking Hyundai.

I have it on good authority that if you divided every household up in groups, the two largest representations would be in the $50/$75K range and the OVER $100K range!
OH, that's right, your figures show that.

THAT's who the TARGET AUDIENCE is....along with the ones in the $75K/$100K.
The top range, over $100K per year equals 20 MILLION households. That's where many of your Nissan Murano owners will come from as your poll shows.

So don't expect a correlation between Median Incomes and Murano ownership.
That's called aintgonnahappen.com

Marketeers do NOT use Median anything.
After all what kind of car would you sell that was targeted at the bottom 3 categories?
And yet they pull the Median down.
How about the next two categories?
That's why there is a Versa. Or a Sentra.

As to the $120K, it's not just figures. It's people. People that I know.
Do you know what defense workers really make? Auto makers? Chip Fab workers?

FACT: Ford Factory worker Truck plant in Arlington Texas - Average income for the last three years?
Over $100,000 per year. Some make $125,000.
Look up "job bank" and see what these guys get paid to NOT work!
(Sure the "median" factory worker makes a lot less, but that's not who Nissan has targeted. There goes that median thing again.)

Bookeeper for a fortune 1000 company ? $30K .
Head Bookeeper? Add another $5000.

A 40 year old assy line guy with 15 years married to a 35 year old Bookkeeper can easily make $125K yr. Easily.
(I'm not saying the job is easy, and it does require some overtime in most cases. But hungry men at their physical peak usually look for overtime)

Maybe you know techs that don't make that number?
so do I.
I made $75K in 1996.
Then I got smart and moved into Marketing.
I didn't get any smarted about my job. I was still a premium SNA communications dude....but.......
Almost doubled my salary the first year.
Here's the bottom line on Salaries:
It ain't what you know that counts.

And what's a "household"
It's entirely possible that the ones who posted a $30K/$50K household income have a household of "one".

Also where you live has a lot to do with it.
You will make a lot more in the rust belt and both coasts than you will in the deep south.
GA, FL , LA., Miss, are not where labor makes a lot.
Why do you suppose Nissan chose Mississippi?

Your poll shows that Nissan is hitting their target.
Glad that you posted it.

Homer

**Kris** · 11-26-2006, 09:28 AM

Homer,
You are right with median – you have to understand it. As with every “average” you need to know what is behind…..that why I included the income brackets….it tells you much more.

Factory workers income – I was very surprised a few years ago when I visited Detroit. An auto plant assembly line “operator” could get up to $100k plus all sort of bonuses! So if you are talking about these factories you are perfectly right.

I do understand marketing as in my current job (yes, I am an engineer

) I do market research as well.

Back to the topic – the poll surprised me as it was Mercedes who targeted household with income >$120k with their ML series SUV. So I thought Murano owners “profile” would be slightly different. I guess I was wrong…

GripperDon · 11-26-2006, 02:15 PM

Great houses for low prices. You can buy very nice homes fo less than $100 per square foot, Large garages, reasonable size lots, great climate. Low taxes (except license plates)

darrick04 · 11-26-2006, 07:05 PM

I am 21 (still live with parents) but make several different payments a month, including a loan... and credit card. I was approved for a 2003 Murano "certified" at 7.5% interest. I only bring in 16,000/yr yet I have never missed a payment on anything ever... guess not everyone has to be 30+ making more than 50k/yr??

Ski Zero · 11-27-2006, 01:28 AM

Quote:

Originally posted by darrick04
guess not everyone has to be 30+ making more than 50k/yr??

AMEN Brotha'!

View Poll Results: What is your houshold yearly income?
< $30,000	2	1.72%
$30,000 - $50,000	8	6.90%
$50,000 - $70,000	11	9.48%
$70,000 - $90,000	18	15.52%
$90,000 - $110,000	22	18.97%
> $110,000	55	47.41%
Voters: 116. You may not vote on this poll

11-24-2006, 07:34 AM	#1 (permalink)
Kris Moderator Join Date: Jul 2003 Location: Lake Lanier Posts: 5,246	Murano household income...... I thought it would be interesting to see what is the household income distribution for Murano buyers. Hence the poll....I do not ask anybody to actually post his income but just vote. __________________ had: 03 MO SL, Gold, 2WD, Premium, leather, sunroof, Mobil 1, B-Quiet, Garmin Nuvi 250W, Fumoto oil valve, HIR's in fogs 08 CTS 304 HP Direct Injection Engine. Fully loaded with every option except AWD 04 FX35, AWD, Touring loaded, Garmin Nuvi 250W, Fumoto oil valve Dream car: Ferrari Italia ------------------------------------------------ "It's not about how fast you go, it's about how you go fast" - Enzo Ferrari

11-24-2006, 07:42 AM	#2 (permalink)
enamurao Registered User Join Date: Jan 2006 Location: sunny florida Posts: 295	I think $50k's should be enough to get a brand new MO if you have a mortgage,w/o mortgage maybe $35k's should be enough. __________________ 04SE AWD glacier pearl,leather,navigation,dvd with roofmounted lcd,sunroof.

11-24-2006, 08:23 PM	#6 (permalink)
Kris Moderator Join Date: Jul 2003 Location: Lake Lanier Posts: 5,246	Wow! I know is too early but somehow the results are skewed to..........over $110K! Interesting... __________________ had: 03 MO SL, Gold, 2WD, Premium, leather, sunroof, Mobil 1, B-Quiet, Garmin Nuvi 250W, Fumoto oil valve, HIR's in fogs 08 CTS 304 HP Direct Injection Engine. Fully loaded with every option except AWD 04 FX35, AWD, Touring loaded, Garmin Nuvi 250W, Fumoto oil valve Dream car: Ferrari Italia ------------------------------------------------ "It's not about how fast you go, it's about how you go fast" - Enzo Ferrari

11-24-2006, 08:44 PM	#7 (permalink)
hfelknor Super Senior Member Join Date: Aug 2003 Location: Southwest Florida Posts: 3,281	Before I retired I made $164K and my wife made $75K. Today I get by on <> $80K. But I own my house, buy my cars for cash and have zero debt. Remember, you asked for Household income. A factory worker with a bookkeeper wife can easily draw $125K yr. There is a reason there are so many vehicles targeted between 30-40K. Homer __________________ 2001 Jaguar XJ8 Cruiser 2004 ThunderBird 2 passenger Runabout HAD The GOLD RUSH until Nov 6 2009 2003 Gold SLFWD with Premium, Sunroof, Latte Leather, Ultrashield Invisible Bra, Sunroof wind deflector, Aluminum Tank Guard, Chrome Wheels by Ion Alloy, Michelin 235/65-18 Cross Terrains, Garmin Nuvi 2008 Cadillac Gold Mist DTS LUX III - Gone! 2010 Mercedes Benz GLK 350 - Gone! "Didja ever notice that quiet people are not the only ones who don't say much?"

11-24-2006, 01:05 PM	#5 (permalink)
Ski Zero Member Join Date: Apr 2005 Location: Cabot, Arkansas Posts: 95	E-6 in the Air Force....

11-25-2006, 08:04 PM	#9 (permalink)
Kris Moderator Join Date: Jul 2003 Location: Lake Lanier Posts: 5,246	Homer, yes I am surprised. Look at the US Census Bureau data. The median household income in 2005 was $46,326. I travel a lot and meet people from different industries and different levels. The $120k you quoted is most likely myth spread by "poor" CEO's. To prove it look at the next post.. Attached Thumbnails __________________ had: 03 MO SL, Gold, 2WD, Premium, leather, sunroof, Mobil 1, B-Quiet, Garmin Nuvi 250W, Fumoto oil valve, HIR's in fogs 08 CTS 304 HP Direct Injection Engine. Fully loaded with every option except AWD 04 FX35, AWD, Touring loaded, Garmin Nuvi 250W, Fumoto oil valve Dream car: Ferrari Italia ------------------------------------------------ "It's not about how fast you go, it's about how you go fast" - Enzo Ferrari

11-25-2006, 08:06 PM	#10 (permalink)
Kris Moderator Join Date: Jul 2003 Location: Lake Lanier Posts: 5,246	Number of households in different income brackets... Attached Thumbnails __________________ had: 03 MO SL, Gold, 2WD, Premium, leather, sunroof, Mobil 1, B-Quiet, Garmin Nuvi 250W, Fumoto oil valve, HIR's in fogs 08 CTS 304 HP Direct Injection Engine. Fully loaded with every option except AWD 04 FX35, AWD, Touring loaded, Garmin Nuvi 250W, Fumoto oil valve Dream car: Ferrari Italia ------------------------------------------------ "It's not about how fast you go, it's about how you go fast" - Enzo Ferrari

11-25-2006, 11:59 PM	#11 (permalink)
hfelknor Super Senior Member Join Date: Aug 2003 Location: Southwest Florida Posts: 3,281	Don't let "median" mess you up. What are you, an engineer? Get a marketing buddy to explain it to you. The Murano is not a "median" car. You are thinking Hyundai. I have it on good authority that if you divided every household up in groups, the two largest representations would be in the $50/$75K range and the OVER $100K range! OH, that's right, your figures show that. THAT's who the TARGET AUDIENCE is....along with the ones in the $75K/$100K. The top range, over $100K per year equals 20 MILLION households. That's where many of your Nissan Murano owners will come from as your poll shows. So don't expect a correlation between Median Incomes and Murano ownership. That's called aintgonnahappen.com Marketeers do NOT use Median anything. After all what kind of car would you sell that was targeted at the bottom 3 categories? And yet they pull the Median down. How about the next two categories? That's why there is a Versa. Or a Sentra. As to the $120K, it's not just figures. It's people. People that I know. Do you know what defense workers really make? Auto makers? Chip Fab workers? FACT: Ford Factory worker Truck plant in Arlington Texas - Average income for the last three years? Over $100,000 per year. Some make $125,000. Look up "job bank" and see what these guys get paid to NOT work! (Sure the "median" factory worker makes a lot less, but that's not who Nissan has targeted. There goes that median thing again.) Bookeeper for a fortune 1000 company ? $30K . Head Bookeeper? Add another $5000. A 40 year old assy line guy with 15 years married to a 35 year old Bookkeeper can easily make $125K yr. Easily. (I'm not saying the job is easy, and it does require some overtime in most cases. But hungry men at their physical peak usually look for overtime) Maybe you know techs that don't make that number? so do I. I made $75K in 1996. Then I got smart and moved into Marketing. I didn't get any smarted about my job. I was still a premium SNA communications dude....but....... Almost doubled my salary the first year. Here's the bottom line on Salaries: It ain't what you know that counts. And what's a "household" It's entirely possible that the ones who posted a $30K/$50K household income have a household of "one". Also where you live has a lot to do with it. You will make a lot more in the rust belt and both coasts than you will in the deep south. GA, FL , LA., Miss, are not where labor makes a lot. Why do you suppose Nissan chose Mississippi? Your poll shows that Nissan is hitting their target. Glad that you posted it. Homer __________________ 2001 Jaguar XJ8 Cruiser 2004 ThunderBird 2 passenger Runabout HAD The GOLD RUSH until Nov 6 2009 2003 Gold SLFWD with Premium, Sunroof, Latte Leather, Ultrashield Invisible Bra, Sunroof wind deflector, Aluminum Tank Guard, Chrome Wheels by Ion Alloy, Michelin 235/65-18 Cross Terrains, Garmin Nuvi 2008 Cadillac Gold Mist DTS LUX III - Gone! 2010 Mercedes Benz GLK 350 - Gone! "Didja ever notice that quiet people are not the only ones who don't say much?"

11-26-2006, 09:28 AM	#12 (permalink)
Kris Moderator Join Date: Jul 2003 Location: Lake Lanier Posts: 5,246	Homer, You are right with median – you have to understand it. As with every “average” you need to know what is behind…..that why I included the income brackets….it tells you much more. Factory workers income – I was very surprised a few years ago when I visited Detroit. An auto plant assembly line “operator” could get up to $100k plus all sort of bonuses! So if you are talking about these factories you are perfectly right. I do understand marketing as in my current job (yes, I am an engineer ) I do market research as well. Back to the topic – the poll surprised me as it was Mercedes who targeted household with income >$120k with their ML series SUV. So I thought Murano owners “profile” would be slightly different. I guess I was wrong… __________________ had: 03 MO SL, Gold, 2WD, Premium, leather, sunroof, Mobil 1, B-Quiet, Garmin Nuvi 250W, Fumoto oil valve, HIR's in fogs 08 CTS 304 HP Direct Injection Engine. Fully loaded with every option except AWD 04 FX35, AWD, Touring loaded, Garmin Nuvi 250W, Fumoto oil valve Dream car: Ferrari Italia ------------------------------------------------ "It's not about how fast you go, it's about how you go fast" - Enzo Ferrari

11-26-2006, 02:15 PM	#13 (permalink)
GripperDon Mr. 3 K, 3/3/5. 5K,10/5/7 Join Date: Sep 2004 Location: PB5-926 Posts: 5,077	Now you know why Arizona is near the top in growth Great houses for low prices. You can buy very nice homes fo less than $100 per square foot, Large garages, reasonable size lots, great climate. Low taxes (except license plates) __________________ Previous Owner of, The Mod Mo, 05, SL, FWD, Platinum, Charcoal Leather, Touring, Technology Pkgs., TPMS etc. Chrome Wheels, Roof Rack Bbars. Cargo Protector. Extended Warranty, X-Tire, AutoMate. Leatherique treated leather. Diamond Window Tint, Tires 3 step balanced. Stainless Steel Laser Cut Grill. Glass VIN etch, Debadged. Silver Painted Calipers. 1300F Ceramic painted Muffler. B-Quite Supreme, sound matting. External Sound ndercoated. White Led Parking Lights. Led Front Door Entrance Lights. Yellow Ion Fogs. Silver-Amber Front Turn Signals. Hella 100 Watt @ 5000K Driving Lights. SAT receiver–Delphi XM Roady2 Hidden Antenna install. Fan cooled Inverter AC to Xbox. MTX 200 watt auto on Amp deciated power to Bose Sub Woofer. PAC-Niss dual aux in for Sat and X Box audio. Generator Labs NoNag modded Rear Camera. “NAV Box" W/Modded X Box X2 Chip. DVD’s, MP3 & JPEG pics ,160 gig HD / Wireless Lynksis 802.11G Ethernet link. Runs Xbox Media Center. rear Bumper Protector. Selectable Horns: OEM MO/WoLo air. Tinted Tails-Bright bulbs. Tweeters tilted + 19uf mod. Lower Grill Stone Shield. Front Floor Amber Courtesy Lights. Chrome over Stainless Rocker Bars. Wireless LED Turn Signal Mirrors. Top mounted Led Stop Light modded with The backoff.

11-26-2006, 07:05 PM	#14 (permalink)
darrick04 Member Join Date: Oct 2006 Location: Tennessee Posts: 33	I am 21 (still live with parents) but make several different payments a month, including a loan... and credit card. I was approved for a 2003 Murano "certified" at 7.5% interest. I only bring in 16,000/yr yet I have never missed a payment on anything ever... guess not everyone has to be 30+ making more than 50k/yr?? __________________ /)@rrIc/<

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