Yes, sales, up until July had been at a record pace all year. My point is that the lease deals have steadily gotten worse while the finance offers stayed the same, so I think Nissan finally hit the point where people are looking elsewhere because of the monthly lease payment.
Plus, I am sure that higher gas prices are not helping either.
Mo's sales are only down 9%?!? Considering that only Maxima (with a new face now in stores) and Frontier (who knows why) out performed Mo for sales change in a company who's sales were down about 9.3% - and facing new competition (CX-7)...those numbers ain't bad!
Nissan isn't doing well because they are not responding to the market fast enough. They sell a third of the cars that Toyota does and half of what Honda did.
Nissan offers no hybrids and those vehicles consistently bring people's attention to your brand. Combine that with a lot of smart car buyers knowing that 07 brings some real changes to your line and you have to work extra hard to sell cars.
Infiniti is in the same boat. They are ignoring the hybrid move claiming they are a performance brand yet Lexus proved you can make hybrids that perform. Of course the quality level at Lexus is worlds apart better than Infiniti and Lexus recently introduce new Is perform as well if not better than similarly priced Infinitis. Lexus sells 3 times the cars as Infiniti, same as the Nissan to Toyota difference.
All of this means that is if you want a good deal on a Nissan or Infiniti you should be able to leverage their falling sales into your favor. Especially at Infiniti, my local dealer is one of those list price types, but a nearby dealer is now allowing to equip, price, and even submit a "bid" on new Infinitis. They show both MSRP and Invoice prices (not the true invoice price - the type that KBB/Edmunds show). Thats a good step.
I think consumers are waiting for the 07's now. There is also a lot of competitive noise in the auto world right now (at least in Canada)....very agressive discounting by the domestics...it's pretty hard to be heard above all the promotional stuff.
I don't think hybrids are the reason for these declines....maybe a small contributing factor - but not "THE" reason.
Honda's doing well cause of the civic...the accord is selling poorly (from what I've heard).
Toyota is doing well b/c of the new Camary / Yaris / Rav...
Nissan's items are coming....Versa is just about to hit the market in a big way, Maxima is on the lots now, Altima in September, etc. etc. etc Will these cars allow Nissan to surpass Toyota? Nope - but it will curb the sales.